E-Commerce is in full development, street shops are emptying and customers are pouring on the internet for their purchases.
An e-commerce is a website that presents products through detailed images and descriptions and generates sales through commercial transactions via the Web.
There are some features, which must be taken into account, which are essential for making it work properly.
5 characteristics of a good E-Commerce site
It may seem obvious, but if the structure of the site does not facilitate the simplicity of navigation, the user will hardly buy the proposed products. Through a clear path and a completeness of information about the company and the product, a trust will be produced in the customer that will lead him to easily navigate between the products. The purchase phases must also be easy to understand, in order to better support the customer in concluding the transaction, and obviously the payment methods must be reliable.
As with a showcase website, an e-commerce must also be in line with the corporate identity and communicate the brand values graphically and textually. Personalization is useful both to improve reputation and to build customer trust. In this regard, the customer, when choosing to view a product, needs to view it based on the material, colors or shapes he prefers in order to be able to buy it safely. For this reason, the navigation and display filters of the customized product cannot be missing.
As with any website, even an e-commerce, even more so, needs to gain a good position on search engines, and taking care of SEO techniques favors the increase in sales. The site must never be abandoned or neglected, but must always be enriched with content, controlled and implemented, also in order to be displayed correctly from mobile, in essence it must always be taken care of and updated.
Those who choose to buy online may have questions to ask, comments or post-purchase reviews. For this purpose, a special space for communications is useful, so that they remain public on the site. The company must take into account that it is necessary to have a person who takes care of managing communication with customers, remembering that negative criticisms must also be controlled and can become opportunities for improvement and growth. In addition, having keys for sharing on social networks is useful to increase the visibility of online e-commerce, encouraging interaction between users.
For any e-commerce it is inevitable that sooner or later a disgruntled customer will send back a product, in this case it is not useful to label the customer, even if he has left a negative comment. Crisis management is as important as the organization of the site, because a disgruntled user for a product or service can become an important resource for improvement, and is not in any case a lost customer.
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All our websites can be equipped with countless functions with targeted add-ons or plug-ins, therefore fundamental tools for expanding the possibilities of your platform and realizing everything that can serve your business through the web pages. Booking a room or a table in a restaurant, downloading a song or a tour guide for a fee, managing a library with hundreds of books, seeing how to make a recipe or creating a portfolio of your images or drawings, will be very simple. You can also improve communications within the company with related posts and comments, and greatly reduce information emails, in short, the possibilities are truly infinite and we are here to implement them.
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