The best vehicle for promoting a product or brand? Video!

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"Video is fundamental" is something we have been hearing about for years. 

To give you an idea of how much consumers love videos, check out these statistics:

  • The 82% of Twitter users watch video content
  • More than 500 million hours of video they are watched on YouTube every day
  • Almost the 50% of Internet users search for videos related to a product or service before visiting a shop or making a purchase.

The consumption of video content by users has risen exponentially in recent years and according to data from 'Cisco' «IP video traffic will quadruple by 2022, reaching 82% of total traffic, compared to 75% recorded in 2017 ». The numbers are clear and, for this reason, marketers should follow this trend, paying particular attention to video trends.

The creation of video content by our company is aimed precisely at those companies that intend to contact their customers or potential via channels such as Instagram, YouTube, Facebook, where the communication capacity and quality of the video must necessarily be very high, fundamental characteristics for being able to reach as many users as possible on the network. In fact, the best vehicle for the promotion of a product or a brand is certainly the image, spread in all the forms that technology makes available. The Internet has become the preferred channel for companies to promote their products, and more and more promotional campaigns take place on social networks, including photographic content, but especially videos.

Think of dynamic and highly personalized short videos created for Facebook or Instagram and you will be able to give impetus to your ideas. Check out these hugely successful examples we've made for social media.

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