The future of the web is on mobile and responsive design is the answer
How many people in the world have a mobile device?
According to Statista.com, there are 5.13 billion mobile users, including 2.71 smartphones. These data indicate that in the wireless world, the 35,13% of the world population has a smartphone. Data from 2019
There are over 5 billion mobile devices in circulation, therefore over 66% of the world population has a mobile device and 2.71 billion a smartphone. So having a mobile-friendly website is more important than ever.
Google (sympathetically for some Mobilegeddons) was the catalyst, but even today some website owners think that mobile is only part of the puzzle, but it is not. Websites optimized for mobile devices tend to 'convert for sale' better and increase consumer loyalty. So you have to think: what does it matter if people find your website but then don't use it for their purchases?
So the debate on how to equip and optimize your website for mobile devices is more than ever alive. There are many strategies that can be implemented: create a separate website for the mobile phone, create it with an adaptive design, or with a responsive design, or even make an app for mobile.
In this sea of possibilities, the choice seems really difficult. But this is not the case, for most websites, the best solution is responsive design.
1 - Google says that responsive is better, and it's a fact
If the site is responsive, like most sites now, Google brings you more traffic. Google estimates that more than half of all searches are performed on mobile devices. Google does not explicitly favor a site optimized for mobile devices over another, the search engine does not recommend using a site because it is responsive design. But obviously, if the biggest contact on the net suggests sites optimized for mobile, it is natural to adapt.
2 - Better a cross-device strategy
Your customers don't use a single device to access your website. In fact, more than half of online consumers use multiple devices to shop for a product. Their search could start on a mobile device, then return to the site later and make a purchase or fill out a contact form via their desktop. Now, what if the desktop site doesn't match the look and feels different than your mobile site? You may end up losing your sale. So responsive design makes sure customers have a consistent experience on every device.
3 - With responsive design, possible conjectures are eliminated
There is no guessing with responsive design. The site responds to any device and provides an ideal user experience.
If your customer uses a smartphone, a phablet, a tablet, a lap top, or a desktop, it is clear that they want to see your site and that it will have to be provided in a manner consistent with each method of visualization. With other optimization methods, you risk responding to only one specific device. This means you will have to guess your customers' screen resolution.
So will they be able to use the mobile site or not? With responsive design, you won't have to worry anymore!